Voices rang from the Avon Theatre on Monday, September 9, 2024 as SACC presented Choir! Choir! Choir! to a sold out house. The theme of the show was ‘An Epic ABBA Sing-Along’ and the audience was not disappointed. Led by creative directors Nobu Adilman and Daveed Goldman, the audience became the choir and were taught a number of ABAA and other hits – harmonies included. The evening concluded with a dance party where some of the audience joined Nobu and Daveed on stage. The Avon Theatre was filled with over a thousand voices joining together to make a truly memorable evening of song and camaraderie.
Choir! Choir! Choir! is a Toronto-based singing group. The duo takes a non-traditional approach; there are no auditions, and the audience is the choir. Just show up and they'll teach you an original arrangement to a song you love. Founded in 2011, Choir! Choir! Choir! has amassed a dedicated and passionate community of singers and a thriving international fan base on YouTube. The group has performed with renowned artists such as Patti Smith, Tegan and Sara, David Byrne, Rick Astley, and Rufus Wainwright, and onstage at New York’s Carnegie Hall and Radio City Music Hall with the likes of Debbie Harry and The Flaming Lips. Choir! Choir! Choir! exists to celebrate music and push the boundaries between practice and performance, artist and audience, offering therapeutic benefits with the ultimate side effect: a powerful community.
Funds raised at the event will go to further the SACC’s long-term plan to develop a program of events that attracts a shoulder and off-season clientele, and serves the Stratford community first. The plan includes the creation of a performance space that is audience-friendly, affordable for local arts groups, and is in a central geographic area close to or in the downtown core. SACC’s stakeholders include a large number of arts and culture groups who support this vision and continue to work with us to make it happen.
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